Turn 14 Distribution Adds Daystar to Line Card

Performance parts distributor Turn 14 Distribution has added Daystar to its line card, the company announced. “Daystar offers a wide range of products for the off-road market, with its core product offering in the lift/leveling space. Complementary products include bushings, engine mounts, track bars, and recovery items. This wide range of product categories covers popular… Continue reading Turn 14 Distribution Adds Daystar to Line Card

E.C.D. Automotive Design Announces Merger, Stock Listing

E.C.D. Automotive Design has announced new plans to go public, the company announced. E.C.D., the Florida-based Land Rover restomod builder, and EF Hutton Acquisition Corporation (EFHT), a special purpose acquisition company formed by a division of Benchmark Investments, an investment bank, will merge, making E.C.D. a wholly owned subsidiary of EFHT. Following the merger, EFHT… Continue reading E.C.D. Automotive Design Announces Merger, Stock Listing

Öhlins Racing Joins NASCAR Competition Partner Program

Öhlins Racing is joining the NASCAR Competition Partner program, the company announced. The Competition Partner program, an extension of NASCAR’s Next Gen Supplier program, allows automotive-based performance companies to promote their affiliation with the NASCAR organization, as well as products they supply for the Next Gen Car, the sanctioning body said. “It is an honor… Continue reading Öhlins Racing Joins NASCAR Competition Partner Program

Ford to Increase EV Production

Citing customer demand, Ford will ramp up production of the Mustang Mach-E, F-150 Lightning, E-Transit and some hybrid models…

Brumos Collection Plans Return to PPIHC

The Brumos Racing team will also be celebrating the 50th anniversary of its win at the 1973 24 Hours of Daytona…

Q&A with Rhys Millen

Pennzoil recently sat down for an interview with racer and stunt driver Rhys Millen. Son of legendary New Zealand racing driver Rod Millen, Rhys followed in his father’s footsteps, Pennzoil said, and has raced in rally cars, founded his own company, and been the unsung stunt driver behind some of the most iconic action- packed… Continue reading Q&A with Rhys Millen

SEMA Seeking Volunteers to Judge Scholarship Applications

SEMA is seeking volunteers to serve as judges for its scholarship program, the organization announced. Volunteers will review scholarship program applications and assist with selecting winners, SEMA officials said. Judging will begin April 3 and conclude on May 15. Click here for more information or to register as a volunteer.

Tread Lightly! Partners with Firestone

Firestone has formed a new partnership with Tread Lightly! to promote responsible and sustainable off-roading through cross-brand marketing and other activities, the organizations announced. “Through Tread Lightly! trail cleanups and conservation efforts, Firestone is excited to improve and protect America’s trails for future generations,” said Merritt Gilbert, director of consumer marketing, Bridgestone Americas. The collaboration… Continue reading Tread Lightly! Partners with Firestone

BendPak Announces Passing of Gary Henthorn

BendPak has announced the passing of Gary Henthorn, son of founders Don and Ginger Henthorn, following a battle with cancer. Henthorn, 52, worked his way up at the family company and helped to establish the Garage Equipment Supply, Dannmar and MaxJax brands. The company provided an obituary for Henthorn, which you can read here.

Digital Throttle to Host Free Webinar on Website Privacy Policies

Digital Throttle, a digital marketing firm specializing in automotive, powersports & motorsports markets, is hosting a webinar covering website privacy policies, the company announced. Scheduled for March 9 at 10 a.m. PST, the webinar will discuss new national and state-specific laws governing what should be in a website privacy policy. Hosted by attorney Jad Sheikali,… Continue reading Digital Throttle to Host Free Webinar on Website Privacy Policies

Chicago Auto Show Reports Significant Attendance Increase in 2023

The show returned to its traditional footprint in 2023 and saw an attendance increase of more than 100,000 people…

HP Tuners Partners with Oscar Piastri for 2023 F1 Season

McLaren Formula 1 driver Oscar Piastri has partnered with HP Tuners for the 2023 season and beyond, the company announced. “We are extremely proud to see Oscar achieve his dream of racing in Formula 1. It is a great testament to his focused determination, skill, hard work, and dedication that he has made it to… Continue reading HP Tuners Partners with Oscar Piastri for 2023 F1 Season

Chip Ganassi Racing Renews Women in Motorsports Internship Program

Chip Ganassi Racing and PNC Bank have renewed their partnership for 2023 to continue its Women in Motorsports internship program, the team announced. The initiative was launched last year to help drive awareness and support gender equality and economic inclusion for women in the workforce, the team said. The program is aimed to provide more… Continue reading Chip Ganassi Racing Renews Women in Motorsports Internship Program

Ford Makes Parts, Accessories a Rewards Program Perk

FordPass Rewards members now can redeem points for car parts and accessories, the automaker announced. Customers can visit accessories.ford.com to view the full variety of accessories available, from roof tents and superchargers to trailer hitches, floor mats and pet harnesses. Members can visit the accessories.ford.com site to shop for interior, exterior, electronic, wheel accessories and… Continue reading Ford Makes Parts, Accessories a Rewards Program Perk

Honda Unveils New Civic Type R Pace Car

Based on the production model, the 2023 Type R Pace Car is equipped with an HPD brake package, including competition rotors, racing pads and stainless steel brake lines, a four-point harness and more…