SEMA is seeking volunteers to serve as judges for its scholarship program, the organization announced. Volunteers will review scholarship program applications and assist with selecting winners, SEMA officials said. Judging will begin April 3 and conclude on May 15. Click here for more information or to register as a volunteer.
Category: News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
Tread Lightly! Partners with Firestone
Firestone has formed a new partnership with Tread Lightly! to promote responsible and sustainable off-roading through cross-brand marketing and other activities, the organizations announced. “Through Tread Lightly! trail cleanups and conservation efforts, Firestone is excited to improve and protect America’s trails for future generations,” said Merritt Gilbert, director of consumer marketing, Bridgestone Americas. The collaboration… Continue reading Tread Lightly! Partners with Firestone
BendPak Announces Passing of Gary Henthorn
BendPak has announced the passing of Gary Henthorn, son of founders Don and Ginger Henthorn, following a battle with cancer. Henthorn, 52, worked his way up at the family company and helped to establish the Garage Equipment Supply, Dannmar and MaxJax brands. The company provided an obituary for Henthorn, which you can read here.
Digital Throttle to Host Free Webinar on Website Privacy Policies
Digital Throttle, a digital marketing firm specializing in automotive, powersports & motorsports markets, is hosting a webinar covering website privacy policies, the company announced. Scheduled for March 9 at 10 a.m. PST, the webinar will discuss new national and state-specific laws governing what should be in a website privacy policy. Hosted by attorney Jad Sheikali,… Continue reading Digital Throttle to Host Free Webinar on Website Privacy Policies
Chicago Auto Show Reports Significant Attendance Increase in 2023
The show returned to its traditional footprint in 2023 and saw an attendance increase of more than 100,000 people…
HP Tuners Partners with Oscar Piastri for 2023 F1 Season
McLaren Formula 1 driver Oscar Piastri has partnered with HP Tuners for the 2023 season and beyond, the company announced. “We are extremely proud to see Oscar achieve his dream of racing in Formula 1. It is a great testament to his focused determination, skill, hard work, and dedication that he has made it to… Continue reading HP Tuners Partners with Oscar Piastri for 2023 F1 Season
Chip Ganassi Racing Renews Women in Motorsports Internship Program
Chip Ganassi Racing and PNC Bank have renewed their partnership for 2023 to continue its Women in Motorsports internship program, the team announced. The initiative was launched last year to help drive awareness and support gender equality and economic inclusion for women in the workforce, the team said. The program is aimed to provide more… Continue reading Chip Ganassi Racing Renews Women in Motorsports Internship Program
Ford Makes Parts, Accessories a Rewards Program Perk
FordPass Rewards members now can redeem points for car parts and accessories, the automaker announced. Customers can visit accessories.ford.com to view the full variety of accessories available, from roof tents and superchargers to trailer hitches, floor mats and pet harnesses. Members can visit the accessories.ford.com site to shop for interior, exterior, electronic, wheel accessories and… Continue reading Ford Makes Parts, Accessories a Rewards Program Perk
Honda Unveils New Civic Type R Pace Car
Based on the production model, the 2023 Type R Pace Car is equipped with an HPD brake package, including competition rotors, racing pads and stainless steel brake lines, a four-point harness and more…
Keystone Automotive Shares BIG Show Recap Video
Keystone Automotive Operations has shared a recap video of its annual BIG Show customer event, held at the Gaylord Rockies in Aurora, Colorado, last month. Watch the video above to get a glimpse of the action and hear from some builders who attended the event.
Fox Factory Acquires Custom Wheel House
Fox Factory has signed an agreement to acquire Custom Wheel House, a family of brands that includes Method Race Wheels, Tensor Tire and GMZ Race Products, from Thompson Street Capital Partners and other sellers, the company announced. The purchase price for the transaction, which is subject to customary adjustments, is valued at $131.6 million, the… Continue reading Fox Factory Acquires Custom Wheel House
Kevin Harvick, GEARWRENCH Donate Tools to California High School Shop Class
GEARWRENCH and NASCAR Cup Series driver Kevin Harvick recently partnered to donate $25,000 worth of tools to the automotive shop program at North High School in Bakersfield, California, where Harvick graduated in 1994, the tool manufacturer announced. Harvick was on site to donate $25,000 of GEARWRENCH tools to the automotive shop program at his alma… Continue reading Kevin Harvick, GEARWRENCH Donate Tools to California High School Shop Class
Upcoming SEMA WTC Webinars to Cover EV Tires
The SEMA Wheel and Tire Council is hosting a pair of webinars covering electric vehicle tires, the group announced. The first webinar, scheduled for March 9, will cover best practices and essential information for bringing aftermarket EV wheels and tires to market. The second virtual session, scheduled for March 16, is titled “EV Tires and… Continue reading Upcoming SEMA WTC Webinars to Cover EV Tires
WyoTech Holds School’s Largest Career Fair Since 2018
WyoTech, an automotive, diesel and collision trade school, hosted its largest career fair since the change of ownership in 2018, the school said. With the event taking place on Feb. 15 and 16, there were 96 companies attending, conducting a total of 907 interviews. “It’s no secret trades of any kind are in high demand,”… Continue reading WyoTech Holds School’s Largest Career Fair Since 2018
Hot Shot’s Secret Backs Make-A-Wish Fundraiser
Hot Shot’s Secret is lending its support to a fundraiser for the Make-A-Wish chapter that serves Philadelphia, Delaware and the Susquehanna Valley, the company announced. The fundraiser, the Mother’s Day Truck Convoy, financially supports 75% of wishes granted for children with critical illnesses in communities located in the Susquehanna Valley, the organization said. The organization’s… Continue reading Hot Shot’s Secret Backs Make-A-Wish Fundraiser