DEI has launched the DEI Garage Video Series to help customers understand the right way to improve the comfort of their vehicle, protect them from damaging heat and reduce noise and vibration…
Category: News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
Rugged Ridge Accessory Brings Out the Rear on Jeep Gladiator
Rugged Ridge Barbarian Tailgate Protrusion is a jaw-dropping bulge that adds a distinct look of power and primal brawn to what is already a stunningly muscular design…
NASA Taps Banks Power for Next Trip to the Moon
Thanks to Banks Technologies’ success in providing power solutions for today’s military, NASA and the newly formed Space Force have tapped the company to work on transportation systems for the country’s return to the moon…
2020 Toyota Yaris Adventure is the Truck Nobody Asked For
Toyota now offers a truck that is perfect for those who want to tell their friends they own a truck but never veer off pavement…
Keystone Automotive Operations Follows the Light, Adds Baja Designs
Keystone Automotive Operations Inc. has added performance lighting brand Baja Designs to its lighting category…
Former Students Purchase Bob Bondurant School of High Performance Driving
The Bob Bondurant School of High Performance Driving Inc. is in the process of being acquired by Stig Investments Inc. …
Steel CEOs Urge Lawmakers ‘Don’t Blink’ on Trump Tariffs
The CEOs of top U.S. steelmakers Nucor Corp, U.S. Steel Corp, ArcelorMittal SA and Commercial Metals Co. told the Congressional Steel Caucus…
Chevy Truck Customers Have Eyes for Other Truck Brands
CarGurus consumer research finds that truck owners think their trucks are overpriced…
Ten Automakers Committed to Automatic Emergency Braking
Ten automakers report equipping more than half of the vehicles they produced between September 2017 and August 2018 with automatic emergency braking (AEB)…
U.S. Auto Sales Expected to Slip Again in March
New U.S. light-vehicle sales are projected to fall for the third straight month in March as the industry’s winter chill seeps into spring…
Turn 14 Distribution Wheels Forward with Mickey Thompson on Line Card
Turn 14 Distribution has added Mickey Thompson Performance Tires and Wheels to its line card…
Rightline Gear Retires Old Model in Favor of Improved Product
As Rightline Gear’s Cargo Saddlebag hits the 10-year anniversary of its patent grant, the company has introduced the newest iteration of the product, known as the…
APC Automotive Technologies Makes Key Promotions, Staff Assignments
APC Automotive Technologies has made several key promotions and personnel assignments to its national sales force…
Permatex Promotes Morgan to National Account Manager
Chemical technology firm Permatex has promoted Jeff Morgan to national account manager of U.S. automotive groups…
Marx Group Merges with PR Firm to Form New Brand
Full-service marketing agency Marx Group has initiated a merger with Eisbrenner Public Relations, one of the leading public relations firms in the Midwest…