Audi to Offer VR for Passengers

Audi will bring virtual-reality entertainment for passengers from tech startup Holoride into series production, the German automaker announced. Beginning this summer, back seat passengers can put on virtual reality glasses (VR glasses) and immerse themselves in various media formats including games, films and interactive content, Audi said. The virtual content will adapt to the driving… Continue reading Audi to Offer VR for Passengers

HELLA Opens South American Sales Office

HELLA Automotive Sales has opened a new sales office for the Central and South American market in Bogotá, Colombia, the company announced. The new facilities will host product management, sales and marketing operations. “I am really proud of my team and the commitment to this project, as well as the support and alignment from our… Continue reading HELLA Opens South American Sales Office

Meyer Distributing Adds AudioFormz to Line Card

Meyer Distributing has added AudioFormz UTV stereo tops to its line card, the company announced. Established in 1999, AudioFormz rooftop stereo systems for UTVs systems are manufactured in Canton, Texas from molded hand-laid fiberglass and use electronics designed specifically for the harsh Powersports market, the company said. AudioFormz stereo tops deliver high-performance audio with high-powered… Continue reading Meyer Distributing Adds AudioFormz to Line Card

LKQ Sells PGW Auto Glass

LKQ Corporation has entered into a definitive agreement to sell PGW Auto Glass, a distributor of aftermarket glass to the North American automotive sector, to One Equity Partners, the company announced. The transaction is expected to be completed during the second quarter of 2022, the company said, and is subject to customary closing conditions and… Continue reading LKQ Sells PGW Auto Glass

Quadratec Names Crown Automotive Vendor of the Year

Quadratec has named New England-based manufacturer Crown Automotive as its 2021 Vendor of the Year, the company announced. Crown was chosen from Quadratec’s entire vendor lineup, which features more than 500 manufacturers of aftermarket Jeep products, the company said. “Crown exemplifies what we expect from our vendors as a business partner as part of their… Continue reading Quadratec Names Crown Automotive Vendor of the Year

KYB Joins ‘Better Climate Challenge’ Initiative

The U.S. Department of Energy (DOE) announced a commitment from over 90 companies and organizations to reduce their carbon emissions by 50% by 2030 through DOE’s Better Climate Challenge, including KYB, the company announced. The national public-private partnership calls on organizations across the country to set portfolio-wide greenhouse gas reduction targets and share their solutions… Continue reading KYB Joins ‘Better Climate Challenge’ Initiative

Petersen Museum Opens Lowrider Exhibit

The Petersen Automotive Museum has opened a new collection of unique custom cars and iconic lowriders, the museum announced. The “Lowriders and Customs Vault Display” looks back at when Lowriders first burst onto the Southern California automotive scene in the post-World War II era as unique symbols of personal creativity and Latino cultural identity. While… Continue reading Petersen Museum Opens Lowrider Exhibit

RJ de Vera Joins SEMA as VP of Marketing

The Specialty Equipment Market Association (SEMA) has named RJ de Vera as its new vice president of marketing, the organization announced. De Vera comes to SEMA after 12 years at 3M, a Fortune 100 company, including the last seven as global leader of digital marketing and public relations for the Meguiar’s Car Care brand. He… Continue reading RJ de Vera Joins SEMA as VP of Marketing

Chinese COVID-19 Outbreak Threatens Supply Chain

Chinese authorities on Tuesday tightened anti-virus controls at ports, raising the risk of trade disruptions after some auto and electronics factories shut down, according to a report from CBS News, as the government fights the country’s worst COVID-19 outbreak since the start of the pandemic. In response to the outbreak, China shutdown Shenzhen, a tech… Continue reading Chinese COVID-19 Outbreak Threatens Supply Chain

R&R Marketing Expands Coverage for Canton Racing Products

Canton Racing Products has announced the expansion of territory covered by R&R Marketing Consultants, Inc. (RRMCI). RRMCI will now cover North America for Canton Racing Products sales, marketing and promotions. “We at RRMCI could not be happier to continue our growth with such a storied brand as Canton Racing,” said Chuck Lenhart, COO, RRMCI. “We… Continue reading R&R Marketing Expands Coverage for Canton Racing Products

MAE Delivers First BEV Test Stand to OEM

Mustang Advanced Engineering (MAE), an American manufacturer of testing equipment, dynamometers and related products, has delivered the first of three functional test stands for a major original equipment manufacturer of battery electric vehicles (BEV), the company announced. The BEV manufacturer contacted MAE to design and build three different pieces of testing equipment: an end-of-line chassis… Continue reading MAE Delivers First BEV Test Stand to OEM

SAKOR Technologies Celebrates 35th Anniversary

SAKOR Technologies is celebrating its 35th anniversary in business this year, the company announced. The company has grown from a two-person firm writing real-time software for other companies’ test systems to developing and manufacturing its own control systems and testing products, the company said. SAKOR products are serving a variety of major markets and industries,… Continue reading SAKOR Technologies Celebrates 35th Anniversary

RANDYS Worldwide Marks 40th Anniversary with New Employee Ownership Program

RANDYS Worldwide recently celebrated its 40th anniversary by awarding its employees with a stake in the company, the company announced. On Feb. 15, all RANDYS full-time employees were awarded units in the company to provide an economic interest in the business as part of its new Team Ownership Program (TOP). RANDYS introduced the new program… Continue reading RANDYS Worldwide Marks 40th Anniversary with New Employee Ownership Program

Hypertherm Suspends Business in Russia

Hypertherm, a U.S.-based manufacturer of industrial cutting systems and software, is suspending business in Russia, the company announced. The suspension includes a stoppage of all sales and service in the country, Hypertherm representatives said. “Like much of the world, the company is outraged by the military invasion taking place in Ukraine. As a result of… Continue reading Hypertherm Suspends Business in Russia

AirSept Names New VP of Sales & Marketing

AirSept, manufacturer of Smart Splice line connectors, has named Charles “Chuck” Abbott as the company’s new vice president of sales and marketing, the company announced. Hired March 1 by Aaron Becker, AirSept’s president, Abbott’s expertise is in transforming businesses for profitable growth in the tool, equipment and chemical categories via multiple channels to the automotive… Continue reading AirSept Names New VP of Sales & Marketing