HELLA Opens South American Sales Office

HELLA Opens South American Sales Office | THE SHOPHELLA Automotive Sales has opened a new sales office for the Central and South American market in Bogotá, Colombia, the company announced. The new facilities will host product management, sales and marketing operations.

“I am really proud of my team and the commitment to this project, as well as the support and alignment from our customers that have allowed us to dream big,” said Director of Sales, Alejandro Caballero, who leads the CSA office. “Special thanks to Ismael Carmena, Stefan Van Dalen and Fred Snow for encouraging growth.”

“Finally, this week, we have opened our first office in Bogota Colombia for HELLA sales activities in Central South America. We are already a ‘small fish with a big mouth,’ providing full support to our great customers in this region,” said Ismael Carmena, vice president aftermarket of America and Southern Europe. “Special thanks to Alejandro Caballero and Hella CSA team for making it happen. Also, thanks to the rest of Hella Inc. in [the] US, led by Fred Snow.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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