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Öhlins Racing Joins NASCAR Competition Partner Program

Öhlins Racing is joining the NASCAR Competition Partner program, the company announced.

The Competition Partner program, an extension of NASCAR’s Next Gen Supplier program, allows automotive-based performance companies to promote their affiliation with the NASCAR organization, as well as products they supply for the Next Gen Car, the sanctioning body said.

“It is an honor for Öhlins to be joining the NASCAR Competition Partner program,” said Henrik Johansson, managing director, Öhlins Racing. “This marks an important milestone for our legacy in racing, and we are excited for the opportunity to showcase the revolutionary technologies we have developed for the Next Gen cars.”

Öhlins first started developing components for NASCAR in 1994 and is currently the exclusive supplier of shock absorbers for the NASCAR Cup Series Next Gen car platform, the company said. Since the start of the 2022 season, all teams competing in the series have been running the Öhlins TTR coilover damper.

“We have been working with NASCAR for almost thirty years. During this time, we have been committed to developing and supplying products that push the limits of performance and address the unique challenges that come with this form of racing,” said Scott MacDonald, managing director, Öhlins USA. “Now, as we enter into the Competition Partner program, we look forward to building on our cooperation with NASCAR and finding new ways to connect with our customers, industry peers, and NASCAR fans across the country.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.

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