North Carolina Motorsports Association Announces Inaugural High Performance Expo

The three-day event will host aftermarket brands & enthusiasts from around the country in 2025...

The inaugural High Performance Expo (HPX), the business and consumer show of the North Carolina Motorsports Association (NCMA), will be held from June 3-5, 2025, at the Charlotte Convention Center. The event will bring together all segments of the racing and performance community in the heart of the auto racing industry.

HPX is focused on the automotive aftermarket and has something for everyone – professional race teams, manufacturers of new cars and high-performance parts, retail performance shops, industry experts and enthusiasts.

North Carolina Motorsports Association Announces Inaugural High Performance Expo | THE SHOP

“The High Performance Expo will be a car-centric playground showcasing the best of auto racing and the automotive aftermarket,” said Greg Walter, NCMA chairman of the board, and executive vice president and general manager of the Charlotte Motor Speedway. “There is no better place to hold this annual event than Charlotte, North Carolina, a community rich in history and passion for modifying and racing the automobile.”

“The car culture and racing community in the southeast is like no other – it’s authentic, high quality and so passionate. This community deserves an event that they can call their own. That’s why we are launching the High Performance Expo,” said Jenn Heinold, president of HPX and Taffy Event Strategies. “Stay tuned for big name sponsors, partners, exhibitors and consumer-facing activities.”

HPX will deliver a progressive event format with vibrant displays, educational programming, networking opportunities, and interactive experiences for automotive fans everywhere.

HPX 2025 will offer attendees:

  • Keynote addresses
  • New product discovery, interactive activations
  • Educational content led by industry experts
  • Enthusiast-focused activations
  • Sponsor & Networking opportunities

To learn more about the HPX event click here.

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