The Good Design Award is given out by the Chicago Athenaeum Museum of Architecture and Design in association with the European Centre for Architecture, Art, Design and Urban Studies. The award is based on the comprehensive evaluation of various products from numerous global corporations in 25 categories, including electronics, transportation, furniture, computer and architecture.
“The Good Design Award recognizes Nexen Tire’s excellent design capabilities in the global market,” said Kyungwoo Cheon, vice president of Nexen Tire’s R&D center. “We will continue our research and development efforts to enhance product performance, adding more value to our products with innovative designs.”
According to Nexen Tire, the ROADIAN MTX was recognized for the distinctive designs of the Machine and Beast dual sidewalls, which the company says are versatile for on- and off-road driving and allow customers to choose a design according to preference and vehicle type.
The Machine features a more traditional profile while Beast has a more aggressive look with sidewall traction bars.
“ROADIAN MTX’s solid and aggressive design is also suited to provide durability and comfort with its patented noise-cancelling technology. The tire is strategically designed to avoid repetitive tread block contact that significantly reduces tire noise. The MTX offers 3-ply carcass, or three layers of sidewall protection that is designed specifically to offer more stability and durability when hauling heavy roads,” Nexen Tire stated in a press release.