Nexen Tire has entered into a new partnership with Italian football club Juventus.
The Nexen Tire and Juventus FC partnership officially launched July 10 at the Allianz Stadium in Turin, the company said.
“We are delighted to announce our partnership with Juventus, a club known for having the largest fan base in Italy,” said DC Kim, Vice President of Europe Marketing & Sales at Nexen Tire. “This collaboration fits seamlessly into our strategic plans for expansion in the European market, especially with the upcoming launch of the second phase of expansion at the Europe plant this year. The collaboration with this prestigious Italian football club includes great opportunities and will increase Nexen Tire’s brand awareness across the continent.”
“We are thrilled to welcome Nexen Tire as our official tire partner,” said Tiziana Di Gioia, Juventus Chief Commercial Officer “Their global reputation for producing top-quality tires perfectly aligns with our ambition for excellence. We’re pleased to welcome Nexen in the Juventus family as our official tire category sponsor.”
The tire manufacturer will have prominent visibility within the stadium as the official tire sponsor of Juventus, and will be featured in digital campaigns, the company said. The partnership also grants Nexen Tire access to exclusive hospitality experiences.