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Monterey Motorsport Festival & Mecum Auctions Renew Partnership

Mecum will sponsor the classic car area during the Monterey Motorsports Festival...

Monterey Motorsports Festival has announced that after a harmonious partnership last year, Mecum Auctions will once again be a sponsor of the event, specifically sponsoring the classic cars area. The 2024 Motorsports Festival will be held 2-10 p.m. Aug. 17 at the Monterey County Fair & Event Center.

Monterey Motorsport Festival & Mecum Auctions Renew Partnership | THE SHOP

“Sponsoring the Monterey Motorsports Festival again this year was an easy decision, as the event proved its industry relevance and ability to engage, impress and educate attendees at its launch in 2023,” said Dave Magers, CEO of Mecum Auctions. “The festival offers an informative arrangement of activities and exhibits that complement Mecum Monterey and other Car Week events. We are excited to be a part of the Motorsports Festival’s continued growth.”

Monterey Motorsport Festival & Mecum Auctions Renew Partnership | THE SHOP

This year’s show will feature 22 acres divided into 15 areas of focus, including a collection of classic and modern cars encompassing rare and exotic models from around the world, with special surprises from the aviation sector. Other areas will include large family fun zones, live entertainment including performances by The Globe of Death Squad in the arena, various live music acts, surprise drive-ins during the event, and more.

A portion of the proceeds from the festival will be donated to the Boys and Girls Clubs of Monterey, Monterey County Fair Heritage Foundation and the Monterey County Family Justice Center.

Pat Curtin

Pat Curtin is the managing editor of THE SHOP magazine.

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