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Mickey Thompson Unveils Online Dealer Training for Truck and Off-Road Tires


Mickey Thompson Tires & Wheels has introduced online dealer training courses for the company’s truck tire lines. The M/T Training Experience courses are designed to familiarize dealers with the features and benefits of Mickey Thompson’s various tire models, allowing them to direct consumers to the exact products needed for their specific applications, according to the company.

Following up on the initial truck tire courses, online training for Mickey Thompson’s street and drag tire lines are slated to launch in early 2019.

"Our online courses were created with our dealers in mind, giving them the opportunity to learn more about our company and our products," said Ken Warner, vice president of marketing for Mickey Thompson Tires & Wheels. "These simple courses will ensure shops have the information needed to make them an expert on the features, benefits and fitments of each Mickey Thompson tire line."

Following a simple login, dealers watch short videos outlining information about specific characteristics of the tires in question, according to Mickey Thompson. Dealers progress through the training by correctly answering questions along the way.

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