Michelin & IMSA Extend Partnership Through 2035
The multiyear extension reinforces Michelin’s role as the Official Tire of IMSA & exclusive tire supplier for select IMSA racing events…
Michelin and the International Motor Sports Association (IMSA) announced a multiyear extension of their long-standing partnership, reinforcing Michelin’s role as the Official Tire of IMSA and exclusive tire supplier for the IMSA WeatherTech SportsCar Championship, IMSA Michelin Pilot Challenge and IMSA VP Racing Sportscar Challenge.
The renewed agreement underscores Michelin’s commitment to endurance racing as a testing environment for advanced materials science, including high-tech polymers and flexible composite materials, that drives innovation and sustainability across both motorsports and consumer tires, company officials stated in a press release.
“Michelin has been innovating for more than 130 years, and competition has always been at the heart of that journey,” said Alexis Garcin, executive vice president of Michelin. “From the first removable bicycle tire to the Pilot Sport Endurance range, many of our breakthroughs have consistently come from the racetrack. IMSA gives us a competitive ecosystem to validate new technologies under real pressure, and that’s exactly where Michelin thrives.”
Michelin’s Innovation Through Endurance Racing
This long-term partnership with IMSA reinforces Michelin’s motorsports strategy by anchoring innovation in competition and accelerating the transfer of race-proven technologies to road-going products, noted the release. Endurance racing, in particular, provides the ultimate proving ground, where durability, longevity and performance are tested.
Michelin is expanding its race-proven technologies across a wider range of products. By leveraging advanced tread compounds, cutting-edge simulation tools and data-integrated tools, teams are unlocking peak performance on the track and beyond, the company said.
“Michelin has been a cornerstone of IMSA’s success,” said John Doonan, IMSA president. “Their technical expertise and commitment to innovation have elevated the level of competition across our series. We’re proud to continue this journey together.”
The IMSA says that it will continue to push the boundaries of innovation in racing, including hybrid powertrains, electrification and global convergence in sports car racing, and that Michelin will remain a key technical partner, helping shape the future of mobility through competition.
