Metra Electronics to Host iBEAM, Heise and Axxess Training

Metra Electronics is scheduled to host six training sessions at the upcoming KnowledgeFest in Dallas.

Metra Electronics will provide in-depth training sessions for installers, outlining upgraded vehicle safety systems, as well as touching on selling and installing lighting solutions, simplified installs with sound processors, and the future of vehicle integration. The company will have product giveaways at each session.

Installer Institute also will be at the show, promoting its mobile electronics training programs and continuing education courses for current installation professionals.

Both of the iBEAM training sessions-titled Upgrading Vehicle Safety Systems with iBEAM-will help installers identify essential selling points of safety and convenience. Those sessions are set for 4:45 p.m. on Aug. 10, and 3:30 p.m. on Aug. 11.

Attendees will learn about iBEAM’s latest vehicle cameras, dashboard cameras with DVRs, replacement rearview mirrors, vehicle-specific solutions and commercial safety line. They’ll also learn about the hot-button selling points and features that consumers and fleet owners are asking for, plus installation tips for a better understanding of what is involved in an upgrade, according Metra Electronics.

Heise also will be hosting two training sessions-titled Selling and Installing Heise LED Lighting Solutions– at 1:45 p.m. on Aug. 9 and at 4:45 p.m. on Aug. 11.

The recent popularity in aftermarket LED lighting presents a valuable opportunity for installers to go beyond car audio services, giving consumers a way to customize their ride and increase visibility in the dark; however, not all LED lights on the market are the same, according to Metra Electronics. The Heise session will allow installers to learn about the brand’s unique features and selling points that set it apart. This training will cover the new DRL lightbars, replacement LED headlights, RGB backlit lightbars, RGB accent lights and the new Municipality Series of safety lights for commercial equipment and fleet vehicles.

Axxess also will be hosting two different training sessions. The first session, Simplify your Installs with Axxess Digital Sound Processors, will cover the entire Axxess AX-DSP product line and how it can increase sales in the showroom and decrease time in the bay, according to Metra Electronics. The session is set for 3 p.m. on Aug. 9 and promises to show installers that upgrading a sound system doesn’t have to be complicated.

The training also will explain how to use the different types of applications offered within the AX-DSP line, including CAN-based systems, new A2B systems, MOST25, and MOST50 vehicle technology.

The second Axxess training session, set for 6 p.m. on Aug. 10 is titled  The Future of Vehicles Integration with New Axxess Products. The session will explain why integration is the future of the aftermarket 12-volt industry as it gets more complex. Attendees will learn about new products from Axxess that have been engineered specifically to address the complexity of today’s integrated vehicle technology systems and retain key convenience and safety features when upgrading a radio.

For consumers who want to keep their radio but add safety, navigation, smart device mirroring, or simply override the annoying STOP/START engine feature, installers can learn about these new products from Axxess that will make their customer’s ride much more enjoyable, according to Metra Electronics.

Metra’s customers can register for KnowledgeFest at no cost using Metra’s VIP code, available by request from the company’s sales representatives.

Once registered for the event, attendees will also need to register online at for each training session they will attend. Metra will be at booth No. 601 from Aug. 9-11 at the Dallas Convention Center.

Related Articles

Back to top button