Maxxsonics Adds New Regional Sales Manager

John Driscoll has joined Maxxsonics USA as a regional sales manager, the mobile electronics manufacturer announced. While not being limited to just one region, Driscoll’s main focus will be on the nationwide network of powersports retailers.

“Having worked with many of the current Maxxsonics team members in the past, some going back 20 years, I am excited to be back with a great team,” Driscoll said. “The combination of almost 30 years’ experience in the consumer electronics and powersports industries makes this position a great fit. I am looking forward to expanding the Maxxsonics brands and sharing the impressive assortment of products well into the future.”

Driscoll has been a car audio hobbyist since 1986 and started participating in-car audio events in 1987, going on to IASCA Finals in 1990, 1991, 1992, the company said. He went on to start in sales in the consumer electronics industry with Quality Auto Sound in 1991 and graduated from the University of Colorado Boulder in 1993 with a Bachelor of Business Administration (Marketing) degree.

Being one of the first in the nation to be certified as “MECP Installer First Class,” Driscoll worked for several CE retailers including Audio Express, Circuit City and Ultimate Electronics. In 1997, he started with Current Marketing as a manufacturer’s rep for car and home electronics and continued up until 2009, when he became a National Sales Manager for Cerwin-Vega Mobile. In 2012, he entered the powersports industry with the Arthur Fulmer Companies (Memphis Car Audio and Fulmer Helmets) and looks to bring his many years of audio perspective and industry experience to the Maxxsonics family.

On the new hiring, Brian Sherman, vice president of product & marketing commented, “I’ve known John for nearly 20 years, and he’s proven to be a valuable asset to our industry. John’s unique experience in-car audio, marine, and powersports will bring a new perspective to current and prospective – Maxxsonics dealers. We’re certainly excited to have John join the team.”