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Lordco Auto Parts Joins Engine Pro Marketing Program

Lordco Auto Parts Joins Engine Pro Marketing Program | THE SHOPLordco Auto Parts has joined the Engine Pro marketing program, effective Jan. 1, as voted on by Engine Pro shareholders, the distributor announced.

As the first distributor from Canada to join Engine Pro, AAM Group member Lordco plans to expand its sales and support infrastructure to amplify the program’s presence in the Canadian market, the company said.

This news is a result of the recently announced partnership between The AAM Group and Engine Parts Group, Inc., the companies said, which will see AAM assume operations and management responsibilities for the Engine Pro marketing program as well as operational oversight for the Engine Parts Group corporation.

“The addition of Engine Pro, coupled with the advantage of AAM’s focused marketing and technology support, will aid in our efforts to continue to offer Lordco’s customers the best selection of high-end, quality engine parts,” said Lordco Vice President of Operations Samantha Coates.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.

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