LIQUI MOLY USA at AAPEX & the 2025 SEMA Show

LIQUI MOLY USA will have booths at both this year’s AAPEX (Main Hall, Booth #A1861) and SEMA Show (Central Hall, Booth #23943) in Las Vegas. The lubricant specialist will not only be showcasing its product range of automotive chemicals and sharing its expertise, but it will also premiere its new corporate identity, company officials stated in a press release.

AAPEX takes place from Nov. 4-6 at the Venetian Expo and Caesars Forum, while the SEMA Show will gather car lovers from Nov. 4-7 at the Las Vegas Convention Center. LIQUI MOLY USA will be offering insights into top-tier products, performance enhancements and vehicle maintenance at both events, noted the release.

LIQUI MOLY at AAPEX

At AAPEX, LIQUI MOLY is showcasing its longtime partner, Turner Motorsport’s BMW M4 GT3 Evo. The team of Turner Motorsport will also make a special appearance to meet and greet fans at the show. Further vehicles on display are a motorcycle and a jet ski, representing LIQUI MOLY’s broad range of products suitable not only for automotive but also for marine and powersport applications. Attendees will learn about the versatility of the company’s products, including oils, additives, greases, pastes and more, officials said.

LIQUI MOLY will officially launch its new corporate identity at AAPEX, the first trade show where the company will feature an updated booth, showing the new clean and modern design to the world. LIQUI MOLY also welcomes a new partner, Girls Auto Clinic, a business that is dedicated to transforming the automotive experience for women. Together, the partners strive to empower women in their automotive journey to be confident and educated about maintaining their vehicles themselves, the company said.

LIQUI MOLY at the SEMA Show

LIQUI MOLY’s theme at SEMA this year is centered around JDM culture, with a booth design that emphasizes LIQUI MOLY’s relevance in the Asian vehicle market. Matching its connection to iconic Japanese car culture, LIQUI MOLY says that it will proudly present its collaboration with world-famous automotive body kit designers, LIBERTY WALK, displaying a custom-built Nissan R32 Skyline with an LB-Kaido Works body kit.

LIQUI MOLY will also have its partnership with Taxi Garage on display. The booth will showcase a Taxi Garage Crazy Cart, customized to match the LIBERTY WALK design of the booth vehicle. It will also launch a consumer giveaway tied to the display. Other booth activations include meet-and-greets with Sally McNulty and Alex Martini, two leading automotive influencers.

“SEMA is where creativity and culture meet performance, and this year we’re celebrating that energy through our partnerships with Liberty Walk, Taxi Garage and leading automotive influencers,” said Eva Tran, marketing director at LIQUI MOLY. “It’s all about showing enthusiasts that LIQUI MOLY has a place in every garage—whether the vehicle is European, domestic or JDM.”

AAPEX & SEMA Aren’t Just Any Trade Shows for LIQUI MOLY 

“These two shows give us the perfect stage to showcase how LIQUI MOLY continues to evolve—not only through our refreshed brand identity, but through partnerships that reflect our passion for quality and innovation, for longevity and performance, and inclusion across every corner of the automotive world,” emphasizes Tran. “From cars to boats, from women in automotive to the tuner community, our goal is to inspire, to give confidence and to foster interaction and connection wherever engines run.”