LIQUI MOLY Named Official Partner of Rugby World Cups 2027 & 2029
The sponsorship agreement with World Rugby enables the German lubricant specialist to connect to new sporting audiences worldwide…
World Rugby has announced LIQUI MOLY as an Official Partner and the Official Motor Lubricants Partner of Men’s Rugby World Cup 2027 and Women’s Rugby World Cup 2029, both to be hosted in Australia. The multi-event agreement strengthens World Rugby’s growing commercial family and aligns the sport with one of the world’s leading motor oil and additive specialists, officials stated in a press release.
The partnership continues LIQUI MOLY’s long-standing and high-profile commitment to international sport. The brand already features prominently across elite global competitions, including Formula 1, MotoGP, the FIS Alpine Ski World Cup, the IHF Handball World Championship, and leading football properties, noted the release. The collaboration with Rugby World Cup marks LIQUI MOLY’s first major investment in international rugby and further elevates the brand’s visibility across new sporting audiences.
LIQUI MOLY To Connect With Rugby Fans Around the World
World Rugby chief revenue officer, Michel Poussau, said, “We are delighted to welcome LIQUI MOLY to the Rugby World Cup commercial family as Official Partner. Their global footprint, dedication to premium quality and strong record of supporting world-class sport make them an ideal partner as we build toward two landmark Rugby World Cups in Australia. Their commitment reflects the increasing appeal of rugby on the global stage and the strength of our long-term hosting model.”
“We are excited to collaborate with World Rugby for the first time ever,” said Marco Esser, marketing director from LIQUI MOLY. “As we are true sport enthusiasts, this intensive and action-packed sport feels like a natural fit for our sponsorship activities. The Rugby World Cups in Australia allow us to connect to passionate fans worldwide and therefore gain more brand awareness in promising markets.”
The partnership will provide LIQUI MOLY with extensive brand visibility across both tournaments, including in-stadia, digital and event-wide integrations, connecting the brand with millions of fans across Australia and worldwide.
