LIQUI MOLY Renews Formula 1 Partnership, Becomes Official Supporter

Formula 1 announced a multiyear renewal of its partnership with German lubricant and additive manufacturer LIQUI MOLY, extending the collaboration that began in 2019. LIQUI MOLY has maintained an active presence within Formula 1 for the last eight seasons, and the next phase of this long-standing partnership will see the brand become an Official Supporter of Formula 1.

The renewed partnership strengthens LIQUI MOLY’s long-term investment in Formula 1 and showcases the importance of the global reach and impact that Formula 1 offers, reflecting a shared commitment to creating the world’s greatest sports and entertainment spectacle, according to company officials in a press release.

As an Official Supporter, the LIQUI MOLY brand will continue to be seen via virtual trackside signage at selected Grands Prix. The partnership will also continue to create opportunities for B2B engagement and customer activation, building on LIQUI MOLY’s networking program through bespoke events and experiences that continue to connect customers, partners and stakeholders around the world, the company said.

“LIQUI MOLY has been a valued partner of Formula 1 for many years, and we are delighted to extend our partnership through this agreement,” said Emily Prazer, chief commercial officer at Formula 1. “Their continued commitment to the sport reflects the strength of our collaboration and the global reach of Formula 1.”

“Formula 1 provides us with an exceptional platform to connect with customers and fans worldwide,” added Marco Esser, global marketing director at LIQUI MOLY. “Over the past seven years, our partnership has delivered and will continue to deliver significant value; we look forward to further leveraging the unparalleled global appeal of Formula 1.”