Lexani Performance Tires an Official Partner of the LA Kings

Turbo Wholesale Tires and the two-time Stanley Cup champions LA Kings are continuing their brand partnership for a second year. As part of the multiyear agreement, brokered by AEG Global Partnerships, Lexani Performance Tires will be returning as an official partner of the hockey team, reaching millions of passionate sports fans.

As an official partner of the LA Kings, Lexani Performance Tires will continue to engage fans each week during the season as a presenting sponsor of the LA Kings “Game Preview,” which will appear on the team’s official social channels, the organizations stated in a press release.

Lexani Performance Tires will also benefit from in-arena signage via dasher boards and scoreboard branding during all LA Kings home games at Crypto.com Arena in Los Angeles.

“Whether it’s the precision maneuverability on the ice or their commitment to the community off of it, we think there’s a natural connection between Lexani and the LA Kings, so we’re tremendously excited to be extending our partnership with them, said Phillip Kane, Turbo Tires CEO, Lexani’s parent company. “We like hockey, a lot. Besides being tremendously loyal, we believe that much of what hockey fans value, the typical Lexani consumer does too; so, the sport is a great place for us to be.”

Turbo Wholesale Tires is a national and international supplier of proprietary brands to independent tire dealers.

“We’re thrilled to continue this partnership with Lexani Performance Tires,” said Josh Veilleux, senior vice president, AEG Global Partnerships. “Their ongoing support strengthens the connection between the LA Kings and our incredible fans, and we’re excited to see how this collaboration continues to elevate the game-day experience both on and off the ice. “

Lexani Performance Tires is returning as an official partner of the LA Kings hockey team. (Photo courtesy Turbo Wholesale Tires)