Leer Group Provides New Online Tools for Dealers & Ambassadors

Truck Accessories Group LLC, d/b/a Leer Group, has joined both Promoboxx and Social Ladder to provide the tools needed for customers to collaborate, maximize reach and benefit from the company’s branded social media content and ambassadors.

Promoboxx provides dealers with the ability to amplify and automate fresh, engaging content developed by Leer Group to make the most of social media and populate their Facebook, Instagram, email templates and more. By signing up, dealers can automatically use this high-quality content to engage their customers or customize to fit their specific needs, the company stated in a press release.

Promoboxx enables dealers to run social media campaigns with regularly updated content and uniform brand messaging to reach a broad audience and drive traffic to their retail stores. The tool offers a user-friendly interface and a support team to answer questions.

Leer Group has also selected Social Ladder to manage its ambassador/influencer program, beginning in early 2025. Social Ladder will help streamline communications and task requests and track engagement, audience shares, effectiveness, accountability and payment.

“Our mission is to inspire adventurers and journeymen to go further and live bigger, knowing their equipment is safe, accessible and secure,” officials stated in the release. “Social Ladder will simplify communications and encourage high-quality, influential organic content.”

Leer Group is a manufacturer and supplier of fiberglass and aluminum truck caps, tonneau covers and truck accessories. Its recreational and commercial/fleet products include LEER, SnugTop, Century, Pace-Edwards by LEER, BEDSLIDE, State Wide Aluminum Inc. and SE-GI brands.

The company has manufacturing plants in Indiana, Oregon, Pennsylvania, Washington and Mexico, and serves more than 1,300 independent dealers across North America.