Lazer Star Lights on April 8 rolled out a new direct-to-dealer sales program.
“The decision is in response to dealer feedback and consumer behavior. Dealers have consistently told us they want access to more products and deeper discounts,” said Tim Barnes, director of sales for Lazer Star. “With a direct account, our dealers have access to our entire product line and higher margins to compete in today’s modern digital landscape.”
Lazer Star Lights will no longer be distributed through Drag Specialties/Parts Unlimited or Bikers Choice/Tucker Rocky.