Beginning its 10th year as the SCORE World Desert Championship’s Official Shock, King Shock Technology has expanded its involvement with SCORE International by signing a three-year agreement to become the title sponsor of the SCORE San Felipe 250 held in San Felipe, Baja California, Mexico, the company announced.
This year’s King Shocks 35th SCORE San Felipe 250 will be held March 30-April 3, returning to the starting and finishing location on El Malecon along the Sea of Cortez. It is the season-opener of the four-race 2022 SCORE World Desert Championship.
“The SCORE World Desert Championship in Baja California, Mexico has provided King Shocks with the perfect environment to test and develop our product lines,” said Brett King, King Shock Technology owner and president. “We have been involved with SCORE racers and enthusiasts for 27 years and are excited to now have the legendary SCORE San Felipe 250 carry the King banner in the Title Sponsor position.”
“King Shocks has been a wonderful SCORE sponsor partner for a decade now and it is significant that they would step up to now also be the title sponsor of the SCORE San Felipe 250,” said Jim Ryan, SCORE marketing and sales director. “Brett King and the King family have been extremely effective in working with SCORE and our racers. Their products are the best as they continue to develop new technology to keep up with the advanced racing vehicles in the SCORE World Desert Championship. We are anxious to work with King Shocks to expand our relationship even further to help maintain SCORE’s preeminence in the desert racing world.”