Keystone Prepares for The BIG Show 2024

The event brings together aftermarket exhibitors, automotive industry veterans, show vehicles & an insightful panel...

Keystone Automotive Operations, is poised to present the highly anticipated Keystone BIG Show 2024, presented by Weather Guard. Scheduled for Feb. 23-24 at the Gaylord Palms Resort & Convention Center in Kissimmee, Florida, the BIG Show promises an immersive experience for the suppliers and retailers shaping today’s automotive aftermarket landscape.

The Keystone BIG Show is a customer-exclusive, business-to-business networking event featuring receptions, automotive aftermarket exhibitor displays, new product showcases, show vehicles and educational opportunities. Attendees can also take advantage of exclusive show-only sales and promotions, making it a must-attend event for industry professionals.

Keystone Prepares for The BIG Show 2024 | THE SHOP

“This year’s BIG Show in Kissimmee marks an exciting new chapter for Keystone and our customers,” said Keystone Automotive Operations Events Manager Kendra Hill. “With the show taking place in Florida for the first time, attendees can look forward to a variety of industry interaction in one of the world’s premier entertainment hubs. From first-class concerts and entertainment, networking, celebrity appearances and the excitement on the show floor, attendees are certain to have an outstanding experience.”

The cornerstone event to open the Keystone BIG Show is an engaging panel discussion titled “Revolutionizing the Ride: The Relationship between OEMs and Aftermarket Accessories in the Automotive Landscape.” Representatives from OEM manufacturers, suppliers and retailers will provide invaluable insights into the integration of aftermarket products into automakers’ offerings and its impact on the industry. 

Among the distinguished participants are Steve Gilmore, vehicle personalization chief designer at Ford Motor Co., along with Mike Spagnola, president of the Specialty Equipment Market Association (SEMA), Tony Ambroza, chief growth officer at RealTruck, and Brad Akins from Akins Ford and Wild Willies Custom Accessories. The discussion will be led by automotive enthusiast, industry expert and co-host of The Truck Show Podcast, Sean P. Holman.

Keystone Prepares for The BIG Show 2024 | THE SHOP

“The BIG Show brings the industry together to create opportunities to drive the automotive aftermarket forward,” said Keystone Automotive Operations President Bill Rogers. “By bringing together this esteemed panel of industry leaders, we can explore the evolving dynamics involved in our industry while gaining valuable perspectives into the future of automotive customization and enhancement.”

Just 19 miles from Orlando International Airport, the Gaylord Palms Resort & Convention Center provides the perfect backdrop for the BIG Show, promising attendees a memorable experience on and off the show floor, officials noted.

“The relaxed atmosphere of The BIG Show, where our customers, shops and installers can interact with many of the industry’s leading suppliers, is the perfect setting to see what the aftermarket has to offer. Aside from the enriching presentations, product showcases, manufacturer displays and fun, our top priority is ensuring our customers have an unparalleled experience from start to finish,” concluded Rogers.

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