Keystone Automotive Previews 2023 BIG Show Schedule

Keystone Automotive Previews 2023 BIG Show Schedule | THE SHOPKeystone Automotive Operations has offered a preview for its annual BIG Show, scheduled for Feb. 10-11 at the Gaylord Rockies Resort and Convention Center in Aurora, Colorado.

The annual business-to-business networking event features receptions, automotive aftermarket supplier exhibits, new products, show vehicles, special presentations, and education, along with show-only sales and promotions, the company said.

“There is no substitute for bringing people together to have a chance to connect and share their collective insight for the automotive aftermarket industry,” said Keystone Automotive Operations President, Bill Rogers. “With new products continuously being developed, The BIG Show provides the first opportunity of the year for jobbers, dealers and installers to discover the latest offerings directly from suppliers themselves while providing a valuable perspective into what they are looking for to continue to meet their customers’ needs.”

The event will launch Friday afternoon with the SEMA Battle of the Builders Panel and Discussion.  Moderated by automotive television host Chris Jacobs, the panel features the 2022 Battle of the Builders category and overall winners as they share their journey from building their businesses to competing and being recognized for their accomplishments on the world’s largest automotive stage, company officials said. Activities will then lead into a show floor preview with the opening night New Products Reception and a live concert.

Saturday will include several showcases, including the Overlanding exhibit Presented by Dometic, presenting vehicles along with key category accessories incorporated in this exciting outdoor adventure market. Several premier vehicles, including the Ringbrothers 2022 Battle of the Builders winning Chevrolet, will be on display accompanied by the SEMA Battle of the Builders panelists, who will be on hand to meet with showgoers throughout the event. Builder Chip Foose will also be making a special appearance on Saturday courtesy of Magnaflow. After a full day on the show floor, attendees will be treated to a festive closing reception sponsored by Truck Hero on the grounds at the Gaylord Rockies Grand Lodge.

“While The BIG Show presents a tremendous opportunity for our customers to capitalize on show-only promotions, discover new products, and look over the variety of featured vehicles, The BIG Show is also about connecting likeminded people who share a passion and enthusiasm for the automotive aftermarket business,” added Rogers. “The Gaylord Rockies is a world-class facility in a fantastic location and we’re looking forward to a great time and having some fun with everyone in Colorado.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

Related Articles

Back to top button