Katzkin Brings Rawlings License to National Pro Fastpitch League
Katzkin Leather plans to broaden its recognition among the tens of thousands of fans and players of the National Pro Fastpitch (NPF) league.
NPF is the premier women’s professional softball league and has been recognized for its gritty, fast-paced, 70 MPH rise balls and competitive 7-inning games, according to the league.
NPF has been an official development partner of Major League Baseball since 2004.
Beginning Monday (April 23) with the 2018 College Draft event in Nashville, Katzkin will showcase its Rawlings-inspired leather interiors, as well as customized interior transformations, and provide numerous opportunities for consumers to win their own leather interior throughout the season.
“Working together with and supporting the women’s National Pro Fastpitch league allows us to get in front of consumers one-on-one, rather than just through our everyday channels,” said Tim Clyde, Katzkin CEO. “Over the more than three decades we’ve been in business, we’ve successfully built our affordable luxury reputation through dealers, restylers, and automotive manufacturers. Our alignment with NPF affords us the perfect chance to get to know consumers in a more direct way, by sharing their interests and family routines.”
Montebello, California-based Katzkin has held the Rawlings license since 2006, providing baseball glove-inspired designs made from the brand’s Tuscany leather and bearing the official Rawlings patch embroidery.
“The league is excited to introduce Katzkin to the softball community. This is a product that will go a long way in letting fans uniquely identify themselves with their favorite teams, from the amateur to the professional level,” said Cheri Kempf, commissioner of NPF. “We look forward to the season-long activations that will include interior giveaways in each of our markets and special postseason and Championship series awards for our players.”
Throughout the NPF season, Katzkin’s role will include activation within a broad social media and broadcast base, as well as presenting new leather interiors to the 2018 Rawlings Gold Glove winner, NPF Championship Series’ MVP and one consumer winner within each of the major team markets including: Cleveland; Kansas City, Missouri; Viera, Florida, Daytona Beach, Florida and Chicago.
In addition to Rawlings, Katzkin holds notable licenses including Chip Foose and Realtree, and has ongoing relationships with Fiat Chrysler Automotive (Dodge, Jeep, RAM) and Mopar as well, as well as performance vehicle builders Shelby and Roush.
For additional information, visit katzkin.com.
