JP Performance, LIQUI MOLY Agree to Long-Term Collaboration

Jean Pierre Kraemer from Ruhrpott in Germany is the host of JP Performance, a YouTube channel with more than 2.6 million subscribers, making him one of the most famous automotive influencers in the German-speaking world. The Swabian lubricant specialist LIQUI MOLY has announced that it will soon play a role in its videos.

Kraemer has agreed to a long-term advertising partnership with LIQUI MOLY. The Ulm-based company will be integrated into the influencer’s JP Performance YouTube videos, be present in the garage with banners, and will have its own exhibition space in Kraemer’s PACE Automobile Museum in Dortmund.

“It is important to me to work with a company that I believe in. LIQUI MOLY stands out with its quality German products, is recognized worldwide for them, and that is something I place particular importance on,” emphasizes Kraemer.

JP Performance Makes Technology Fun & Entertaining

The tuning expert has been successfully demonstrating for years in his YouTube videos that technology can also be entertaining, the company stated in a press release. Viewers get an insight into everyday workshop life and experience powerful project cars along with technical details and explanations.

“Jean Pierre Kraemer is a brand. He does his thing, and that’s what people want to see. He captivates the audience with his laid-back and humorous style, where his enthusiasm for fast cars, passion for technology and tinkering and love for detail are always evident. We are very pleased that we were able to secure him for a partnership and that the exciting journey is now beginning,” says Marco Esser, marketing director at LIQUI MOLY.

For more on influencers in the automotive aftermarket, check out “Special Report: How Auto Influencers Bring Attention to the Aftermarket.”