Jeep Launching Off-Road Driving Academy

Sep 21, 2020

Jeep will introduce its first-ever Jeep Adventure Academy to provide off-road driving instruction to Jeep 4×4 owners, the automaker announced. Beginning this October, the Jeep Adventure Academy will take place in select locations across the country and will be led by off-roading experts and prominent instructors from Jeep Jamboree USA. Participants will learn off-roading basics and even more about their Jeep brand vehicle’s capability, while building confidence and connections within the Jeep brand community of adventure seekers, the company said.

“Off-roading is a rite of passage for Jeep 4×4 owners and the new Jeep Adventure Academy will provide key knowledge every off-roader can use for hitting the trails,” said Jim Morrison, Head of Jeep Brand, FCA – North America. “The new Jeep Adventure Academy underscores the Jeep brand’s commitment to delivering Jeep 4×4 vehicles that provide owners with a sense of capability, safety and security to handle any condition or adventure with confidence.”

Jeep Adventure Academy classes will focus on several essential areas of off-roading instruction, including 4×4 system basics, driving techniques, trail etiquette, vehicle preparation and equipment, how to properly read terrain and challenging obstacles, safety tips and more.

The Jeep Adventure Academy will take place during the first three weeks in October at the following locations:

  • Holly Oaks Off-Road Vehicle Park, Holly, Michigan: Oct. 2-4
  • Southern Missouri Off-Road Ranch, Seymour, Missouri: Oct. 9-11
  • Hollister Hills State Vehicular Recreation Area, Hollister, California: Oct. 16-18