Automotive event organizers throughout the country have a new tool to reach consumers and promote events ranging from car shows, auto auctions, drifting or race competitions. Created through a partnership between SEMA and ClassicCars.com, the new MOTORin’ app is a car and truck event finder designed to make it easy for auto enthusiasts to find events by date, location or categories, and to help event organizers reach more users.
“SEMA is committed to building programs and platforms that help the automotive industry flourish,” said Wade Kawasaki, SEMA chairman of the board. “Organizers are invited and encouraged to submit their events so they don’t miss out on this opportunity to reach MOTORin’ users.”
Promoters can submit an event by first creating an account after downloading the app. Once registered, they will be able to submit events, along with details, a photo and a link for consumers to purchase tickets if desired. App users will automatically obtain a list of upcoming events local to them when they access MOTORin’, but can also search for events by date, location, distance, keywords or event category.
“The automotive community thrives by making connections, and there are few places better to do that at than a car event,” said Roger Falcione, ClassicCars.com president and CEO. “The MOTORin’ app offers a convenient way for collectors and enthusiasts to promote and discover relevant automotive events in their backyard or across the country. It was a pleasure to work with SEMA to develop the app.”
While events can also be searched online at motorin.com, the mobile app is designed to target a younger audience.