Hyundai Focusing on Hydrogen & Software Beyond Mobility at CES

Hyundai Motor Company will share its future blueprint for a hydrogen energy ecosystem and a vision for software and artificial intelligence, under the theme of “Ease every way,” at CES 2024.

During a media event, Hyundai Motor will present how its hydrogen-powered and software-driven transformation will “bring universal benefits to humanity,” according to a statement announcing its attendance.

The company will also reveal its plan to foster human-centered innovations beyond mobility to add comfort to people’s everyday lives, the announcement added.

“Hyundai Motor’s future blueprint will combine the capabilities of Hyundai Motor Group affiliates to accelerate the transition toward a hydrogen-powered society,” officials stated. “The company will display its diverse approach, from demonstrative technologies to future mobility concepts, to showcase how it will create a human-centered future society by shifting to a hydrogen energy ecosystem and focusing on software and AI.”

Hyundai will also unveil its modular hydrogen toolbox to effectively establish a clean hydrogen value chain and outline a group-wide software strategy and plans to build a fully optimized, user-centric ecosystem connecting devices, services and solutions.

The annual Consumer Electronics Show (CES), put on by the Consumer Technology Association, will be held Jan. 9-12 in Las Vegas.