BMW, E Ink Debut Fifth Color-Changing Concept Car at BMW Welt

E Ink, a pioneer and global developer of ePaper technology, announced that the latest concept vehicle with BMW—the fifth in the ongoing collaboration to advance dynamic automotive surfaces—will be on public display at BMW Welt in Munich through September 2026. The BMW iX3 Flow Concept, created in collaboration with the theatrical release of “Spider-Man: Brand New Day,” leverages E Ink Prism technology to transform the vehicle exterior into a programmable, paint-like digital surface, company officials stated in a press release.

The concept car uses E Ink Prism to animate graphics inspired by the iconic superhero, demonstrating how digital surfaces can transform a vehicle into an immersive storytelling medium. The exterior transitions from a solid red finish into a sequence of animations, including web-inspired imagery, the film title and partner branding. The approximately 10-second animation sequence was designed to mirror the movement and energy of the film and showcases the versatility of E Ink’s low-power digital surface technology, noted the release.

A Multiyear Design Partnership

This represents the latest development in a multi-year collaboration between E Ink and BMW that redefines what’s possible in vehicle design. It began at CES 2022 with the world’s first-ever color-changing car, the iX Flow Featuring E Ink, and has since expanded the design possibilities with each release, including the full-color BMW i Vision Dee, the artistic BMW i5 Flow NOSTOKANA and the series-ready BMW iX3 Flow edition with an eight-animation E Ink Prism hood. Each car has built on the last to introduce new capabilities in color, animation and creative expression, the company said.

“BMW has been a tremendous partner in exploring the creative potential of E Ink,” said Pete Valianatos, president & managing director at E Ink Netherlands BV. “Each concept we’ve created together has challenged us to push the technology further, and this latest vehicle demonstrates how programmable surfaces can become a powerful medium for creativity, storytelling and emotional connection.”

How E Ink’s Surface Technology Works

E Ink’s electrophoretic technology, best known for powering ePaper displays, uses millions of microcapsules containing charged particles that respond to electrical signals. Because the technology requires power only when changing an image or animation, it enables dynamic, ultra-low-power surfaces that combine digital functionality with the appearance of traditional materials.

Through its ongoing collaboration with BMW, E Ink says that it continues to demonstrate how these intelligent surfaces can unlock new possibilities for automotive design and personalization.

Created exclusively to promote the theatrical release of “Spider-Man: Brand New Day,” the BMW iX3 Flow Concept is not intended for series production. This vehicle will be on display at BMW Welt in Munich through September 2026 as part of a special installation and is a celebration of the design partnership between E Ink and BMW.