Hummer May Return as Electric Pickup

The Wall Street Journal has reported that General Motors is eyeing a return of the Hummer brand, which hasn’t seen production since 2010.

Noted for its reputation as a gas-guzzler, this time around, the company plans to produce the Hummer as an all-electric pickup truck, according to the Journal.

Badged as a GMC, rather than a return of the brand itself, the truck will allegedly be marketed as an off-road vehicle.

The company plans to initially reveal the vehicle during Super Bowl LIV on Feb. 2, according to the report.