House of Kolor Celebrates 70 Years of Supplying Top Custom Painters

Custom paint brand House of Kolor is celebrating its 70th anniversary with a year-long series of special content releases, industry collaborations, new product innovations and community-driven events. The milestone honors that brand’s role in promoting the “Kustom Kulture” that’s helped drive the hot rod and specialty automotive industry for seven decades.

“What started as a frustration with an uninspired paint job turned into a lifelong mission to give artists and builders something better: Colors that are vibrant, formulas that are reliable and a brand that would push creativity further for generations,” says Jon “Koz” Kosmoski, founder of House of Kolor. “It’s incredibly rewarding to see how House of Kolor continues to evolve while staying true to the spirit that started it all.”

Founded in Minneapolis in 1956, House of Kolor emerged as the original custom paint brand — introducing the industry’s first organic-pigment formulations, groundbreaking Kandy Kolors, color-shifting Kameleons and other innovations trusted by professional painters, builders and hobbyists who rely on the brand’s color capabilities, depth and award-winning finishes.

Today, House of Kolor products are available through the brand’s distributors and Sherwin-Williams branches across North America.

This year’s anniversary celebration highlights House of Kolor’s impact, featuring new releases, special giveaways, exclusive storytelling and interactive, community-driven moments. Key highlights include:

• Content drops and videos featuring milestone spotlights, behind-the-scenes scoops and interviews with influential painters, builders, innovators and more.
• Engaging collaborations with standout House of Kolor supporters.
• Community engagement at races, car shows and custom events across North America.
• Technical school visits to connect with the next generation of custom painters.
• Launches of new product innovations and eight anniversary kolors.

“For 70 years, House of Kolor has stood at the forefront of custom refinish. We’re committed to honoring the artists and innovators who helped build its legacy while continuing to inspire and support future generations of custom creators,” said Tony D’Acquisto, global vice president of marketing at Sherwin-Williams Automotive Finishes.