Hot Shot’s Secret To Exhibit at 2026 Mid-America Trucking Show in Louisville

Hot Shot’s Secret, a high-performance lubricant brand in the USA, announced plans for a high-energy presence at the 2026 Mid-America Trucking Show (MATS), March 26–28, at the Kentucky Exposition Center in Louisville. At booth #12036, attendees can listen to live broadcasts of Steve Sommers Overnight Drive, pick up product education, sign up for show-floor giveaways, and see Jeff Hirt’s newly wrapped, modified pulling tractor for the first time. Sponsored by Hot Shot’s Secret, this new tractor will compete in 2026 under the brand name “Full Streak.”

Steve Sommers Overnight Drive Broadcast

Sommers, a long-time voice on overnight trucking radio, will broadcast live from the Hot Shot’s Secret booth daily. Programming will feature conversations with industry guests and leaders on topics that matter most to professional drivers, company officials stated in a press release. This year’s guests include the MATS Trucker of the Year; editor of Overdrive Magazine, Todd Dills; and leaders from Women in Trucking. Shows are scheduled for Thursday, March 26, from noon to 5 p.m.; Friday, March 27, from noon to 5 p.m.; and Saturday, March 28, from 10 a.m. to 3 p.m.

Daily Giveaways at Hot Shot’s Secret’s Booth

Daily giveaways are planned at the booth. Each day, one person will win a Steve Sommers Overnight Drive Survival Kit that includes Hot Shot’s Secret product, Steve Sommers Overnight Drive swag, and Tough Truck seat covers from Bostrum Seating. On the final day of the show, two winners will be selected to win a grand prize from Bostrum Seating of either a CVG National Captain LoPro seat that adds mid-back comfort and air-lumbar support or a CVG National Captain XL, 23-inch side seat with cushion tilt adjustment and extra-wide base cushion.

Show Specials

MATS attendees will have access to exclusive show specials and free samples of Hot Shot’s Secret’s best-selling Everyday Diesel Treatment (EDT) fuel additive while supplies last. This year’s show special is a customizable planogram with a choice of the company’s top additives and lubricants, a customizable banner, decals, educational materials, and a choice of one of three gifts: a door mat, jacket or shop stool, branded with the Hot Shot’s Secret logo.

“We’re excited to meet drivers and fleets at MATS and share practical maintenance solutions that help equipment run more efficiently and longer,” said Hot Shot’s Secret brand manager Josh Steinmetz. “Booth visitors can check out Jeff Hirt’s four supercharged engine modified tractor up close, talk with our team about real-world applications and learn about our products. We will be giving out product samples each day as well.”