Holley Performance Brands Prepares for Its High-Octane Lineup of Fall Events

Holley Performance Brands announced new activations for its fall flagship event lineup, kicking off with the 16th annual LS Fest East. Held at Beech Bend Raceway in Bowling Green, Kentucky, LS Fest East draws enthusiasts from across the U.S. and around the globe for a weekend of high-octane motorsports, immersive brand experiences and community celebration, event organizers stated in a press release.

This year’s LS Fest East will feature two new additions. First, Burnout Wars will bring together both professional and grassroots drivers in a burnout competition. With millions of engaged followers on social media, Burnout Wars influencers will create content that helps expand Holley’s reach and visibility beyond the live event. Second, Ultra4 USA off-road racing will bring head-to-head truck competition on a professionally built dirt track.

“LS Fest East embodies our mission of bringing performance, fun and excitement to automotive enthusiasts. The event celebrates the LS enthusiast community and provides a platform for customer feedback and product innovation,” said Matthew Stevenson, president & CEO, Holley Performance Brands. “This year’s lineup delivers unforgettable experiences that fuel passion for performance, both in person and online, to reach more fans than ever.”

A New Era of LS Integration & Innovation 

An all-new Callaway Cars activation is set to debut at this year’s LS Fest East, marking the first major showcase of Holley Performance Brands’ strategic partnership with the iconic brand. Callaway’s legacy with LS-powered performance runs deep—from developing industry-defining Corvette packages to pioneering forced induction solutions that showcase the full potential of the LS platform. That same passion for innovation and power is what connects Callaway and Holley at the enthusiast level, noted the release. This shared DNA will be showcased at LS Fest East with a dedicated area for Callaway Cars owners.

Economic Impact & Enthusiast Engagement of Holley’s Events in September

In September, Holley will host enthusiasts from near and far at its lineup of fall events in Bowling Green. Holley says these events draw tens of thousands of visitors to the city, filling all 400 acres of Beech Bend Raceway and generating millions of dollars for the local economy through hotel stays, dining and increased business activity.

Holley will also have a strong focus on social media and influencer partnerships. The company will connect with over 1 million additional enthusiasts online, expanding its brand presence.

“From LS Fest East to MoParty and Ford Festival, and through our vast social community, we’re building a platform that celebrates the full spectrum of performance vehicles,” said Bill Tichenor, corporate director of marketing, Holley Performance Brands. “Whether it’s the unforgettable Burnout Wars, dyno pulls, drag racing, our new Callaway activation or any of our other exciting events, our goal is to create such a powerful experience for enthusiasts that LS Fest becomes a tradition—something they look forward to and return to year after year.”

Here’s the full lineup of Holley’s flagship events in September at Beech Bend Raceway Park in Bowling Green:

• LS Fest East: Sept. 5-7, 2025
• MoParty: Sept. 12-14, 2025
• Ford Festival: Sept. 26-27, 2025