Holley To Expand Ford Fest Beyond a Mustang-Centric Event

Holley Performance Brands is expanding its annual Ford Fest from a Mustang-centric event into a celebration of all things Ford, with expanded truck and off-road experiences for enthusiasts of the Bronco and F-150 platforms. The 7th annual Ford Fest is a weekend that will feature drag racing, off-road adventures and motorsports competitions. As the grand finale in Holley’s nationwide series of flagship events, the festival will take place September 26-27, 2025, at Beech Bend Raceway Park in Holley’s hometown of Bowling Green, Kentucky.

The announcement of the expansion comes after news that Holley Performance Brands would take full ownership of Ford Fest, after several years of hosting the event in partnership with the NMRA World Finals.

“As Ford Fest enters a new era, we’re taking performance, safety, fun and excitement to the next level for Ford enthusiasts,” said Matthew Stevenson, president & CEO, Holley Performance Brands. “Modern truck and off-road event experiences have become some of our most popular, so we’re pushing the limits this year with new off-road Bronco challenges and bigger truck competitions. If you’re passionate about Ford performance, this is the ultimate weekend to experience it firsthand.”

Events at Ford Fest

Ford Fest 2025 will introduce new experiences for the truck and off-road enthusiast audience, including off-road skill training, obstacle courses and expert-led sessions on off-road driving and vehicle recovery for Bronco owners. Additionally, an all-new drag racing class called Truck Warz will provide even more competitive excitement for truck enthusiasts, stated company officials in a press release.

Past Ford Fest events on the schedule include drag races, drift exhibitions, autocross, car shows and the burnout contest. Additionally, a brand-new drag racing class will debut for vehicles powered by Ford’s latest engine, the Godzilla.

Performance Products on Display at Ford Fest

Attendees can also explore a wide range of product offerings tailored specifically for Ford performance and customization. Holley says the lineup includes solutions from its iconic brands to help Ford owners build faster, safer and more capable vehicles, such as:

• Simpson and RaceQuip safety gear – including helmets, fire suits, head and neck restraints and harnesses that provide protection on the track.
• Flowmaster performance exhaust systems – engineered to deliver aggressive sound and increased horsepower for Ford Mustangs, trucks and classic models.
• DiabloSport and Edge tuners and electronics – offering precision tuning and real-time vehicle data monitoring to unlock hidden performance in Ford gas and diesel engines.
• Godzilla engine swap solutions – providing components and support to help enthusiasts integrate Ford’s powerful 7.3L V-8 into a variety of performance builds.
• Holley EFI fuel management systems – providing reliable fuel delivery and engine management for everything from street-driven classics to full-blown race builds.

Event organizers say that with an estimated 20,000 attendees, 2,000 participating vehicles and more than 50 vendors and sponsors showcasing the latest Ford parts, accessories and technology, Ford Fest continues to grow as a premier event in the performance automotive space.