Historic Sportscar Racing & Hagerty Announce Multi-Year Partnership

Officials from Hagerty and Historic Sportscar Racing (HSR) announced a multi-year agreement that will see the automotive enthusiast brand become an official partner of HSR, the authentic and premier series in North America for historic and vintage motorsports competition.

In addition to having a presence and branding at every event on the HSR calendar, Hagerty has also been named the official presenting sponsor of the HSR Mitty at Michelin Raceway Road Atlanta (MRRA). HSR’s oldest and flagship event, what will now be known as the HSR Mitty presented by Hagerty, runs for the 47th time next month at MRRA, April 24-27.

The featured Run Group of the 47th HSR Mitty presented by Hagerty will be announced during the season-opening HSR Sebring Classic 12 Hour presented by Mission Foods, March 6-9, at Sebring International Raceway.

“When you attend a historic race, your heart skips a beat, and you feel, see and hear the wonderful forms, sounds and colors of competition,” said Claire Williams, Hagerty vice president, marketing strategy. “Our partnership with HSR is all about amplifying that and bringing it to as many race fans—and soon-to-be race fans—as possible. Through this partnership, Hagerty and HSR will work together to keep these machines on track and their stories alive. Whether you’re a longtime fan or new to motorsports, we invite you to join us at the track and experience historic racing up close.”

“Hagerty sets the industry standard in specialty vehicle insurance and is now leading the way in both celebrating and preserving automotive lifestyles and car culture for now and the years to come,” added John Doonan, HSR president. “This drive to build the passion and viability for all things automotive and motorsports is shared by all of us at HSR, and we looked forward to working closely with Hagerty in our new multi-year partnership to grow the popularity of HSR historic and vintage racing and bringing Hagerty to some new audiences. Making the experience off the track for our fans and competitors alike at our racing events as exciting as the premier historic and vintage racing competition that has become HSR’s hallmark is something that only a major player like Hagerty brings to the table. We can’t wait to get started.”