Heidts & Pure Vision Designs To Debut ‘Haraka’ 1970 Roadrunner at 2025 SEMA Show
Pure Vision Design’s “Haraka” Roadrunner blends high-end design with Heidts’ next-gen suspension…
Heidts, a manufacturer of high-performance suspension systems, announced its collaboration with Pure Vision Designs on a custom build for the 2025 SEMA Show. The 1970 Plymouth Roadrunner “Haraka” highlights Pure Vision’s meticulous eye for detail alongside Heidts’ new IFS & IRS systems for B-body Mopar models, company officials stated in a press release.
“Haraka” began life as a factory Plum Crazy Purple 1970 Roadrunner, later reimagined with personal touches to create a capable and reliable cruiser built with attention to every detail, noted the release. Like many of Pure Vision Design’s projects, this Roadrunner is a themed build, reflecting the owner’s passion for high-end fashion and luxury watches. Inside, the car incorporates elements from late 1960s and early 1970s Mopar models, blending the best of the era while drawing the eye to its standout feature—a timepiece-inspired instrument cluster, officials said.
Power comes from a Chrysler 440 engine, along with a MoTeC EFI, TKX 5-speed and Wilwood brakes. Inside, the 18-way Porsche Panamera seats are draped in custom leather that has been laser-printed with a Victorian-style design inspired by a Robert Graham dress shirt.
Pure Vision Has Been Showcasing Custom Builds at SEMA Show for Over a Decade
Pure Vision’s owner, Steve Strope, competed in the inaugural Battle of the Builders at SEMA back in 2014. Since then, his name has been a fixture at the show, with custom builds crafted for a range of high-profile hot rod enthusiasts and collectors. This year, alongside the debut of “Haraka,” Strope and his team will also unveil a Pontiac GTO.
“We’re so excited to be working with Steve and his team on this reveal for SEMA 2025. Our new PRO-G IFS & IRS systems for Chrysler B-bodies offer a track-capable package with a smooth enough ride for street-focused builds like ‘Haraka,’ said Scott Diedrich, marketing manager at Heidts. “People often associate Heidts with our racing-focused kits thanks to our success in the Optima Street Car Series, but our kits also offer comfortable and capable handling for even the Sunday drivers.”
The “Haraka” will debut at 11 a.m. Tuesday, Nov. 4, in Heidts’ booth (#23381) in Central Hall, HOT ROD Alley at the Las Vegas Convention Center.
Earlier this year, Heidts launched a completely redesigned website.
