Hankook Tire to Showcase EV-Specific Tires at Electrify Expo

The tire maker will also sponsor the Demo District at every Electrify Expo event this year...

Hankook Tire announces its participation in this year’s Electrify Expo, where it will showcase its full line of electric vehicle (EV) tires at select cities and will sponsor the Demo District at all Electrify Expo events.

Attendees will have an exclusive opportunity to experience Hankook’s innovative iON tire lineup tailored specifically for EVs.

Hankook’s commitment to the EV market is reflected in its comprehensive suite of iON products, including the iON evo and iON evo AS tires, built to meet the unique demands of EVs, according to the company. 

The iON products, engineered with exclusive technology that focuses on tread wear, noise reduction and unique grip performance specifically for EVs, reaffirms Hankook’s dedication to shaping the future of mobility.

Hankook Tire to Showcase EV-Specific Tires at Electrify Expo | THE SHOP

“Electrify Expo serves as an ideal venue for Hankook to demonstrate our full range of EV tires and engage with consumers who are passionate about electric mobility,” said Rob Williams, president of Hankook Tire America Corp. “Our iON tire lineup is a commitment to delivering superior driving performance for EV owners. By participating in events like Electrify Expo and showcasing our technology, Hankook aims to inspire consumers and the industry to embrace sustainable mobility solutions.”

In addition to showcasing its iON tire range, Hankook will sponsor Electrify Expo’s Demo District, designed to provide hands-on experiences with electric vehicles. Hankook aims to accelerate the adoption of EVs and educate consumers about the benefits of sustainable mobility.

“It’s clear that there is a need for a tire that is exclusively designed for the characteristics of an electric vehicle, and that is something often overlooked by consumers,” said BJ Birtwell, CEO of Electrify Expo. “Hankook’s tire technology, and specifically iON tires, will provide greater performance and durability over traditional tires for EV owners. You really don’t know how critical having an EV tire is until you experience the difference, Electrify Expo attendees can experience it firsthand.”

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