Hankook Tire Expands US Motorsports Role With Racing America Tire Partnership
The five-year agreement covers four major racing series & includes racing tires, engineering support, trackside services & joint marketing…
Hankook Tire will serve as the official tire partner and exclusive racing tire supplier across four major series operated by Racing America under a five-year partnership running from 2027 through 2031, the company announced in a press release.
Hankook Tire signed the five-year partnership agreement with Racing America at its Tennessee Plant in Clarksville on Sept. 25. In addition to supplying racing tires for the four major racing series, Hankook will collaborate across several areas, including technical and engineering support, trackside services and joint marketing initiatives.
Under the new agreement, Hankook will begin supporting Trans Am, a leading U.S. road racing series, and International GT, a premium sports car racing series. The company will also extend its partnerships with the Formula Regional Americas and the Formula 4 United States Championship (F4 U.S.), both of which Hankook has supported since 2019.
Through the partnership, Hankook will expand engagement with local fans through exclusive racing tire supply, technical and trackside support and a range of marketing activities, including event branding, digital and broadcast exposure and social media.
