Gold Eagle Company Enters Licensed Collaboration With Valvoline

Manufacturer, supplier and distributor of automotive chemicals, Gold Eagle Company, announced a new licensed collaboration with Valvoline Global Operations (VGO), according to officials in a press release. As of July 1, Gold Eagle Company is the exclusive licensee of Valvoline and Max Life branded automotive performance and preventative maintenance chemical additives for the burgeoning do-it-yourself (DIY) consumer market.

Gold Eagle Company manufactures and distributes STA-BIL fuel stabilizers, 303 cleaners and protectants, HEET Gas-Line Antifreeze, and Hot Shot’s Secret performance fuel and oil treatments and lubricants to more than 30,000 retail stores, including Walmart, Auto Zone and O’Reilly Auto Parts.

Why Valvoline Global Selected Gold Eagle Company

Gold Eagle Company was selected following a comprehensive evaluation process focused on delivering consumer-centric automotive solutions. The company’s long-standing commitment to quality, shared values, and experience in developing products that help maintain vehicle performance and longevity were key factors in the decision, noted the release.

Gold Eagle says the collaboration leverages its proven success in developing accessible, high-quality automotive additives and cleaners, such as STA-BIL, HEET, and 303 products, with Valvoline Global’s expertise in producing high-performance lubricants with strong brand equity.

Gold Eagle Company chief operating officer/chief marketing officer, Matthew Banach, says, “This collaboration aligns perfectly with our strengths, so we are very excited to announce this agreement to bring to consumers the innovative products they need and want. With our advanced manufacturing capabilities, robust supply chain and formulary expertise, we will hit the ground running, so look for new product announcements soon.”