Gen-Y Hitch Partners With Contingency Connection

GEN-Y Hitch announces a partnership with Contingency Connection. The grassroots motorsports marketing platform works to provide national sponsors with connections to local communities. 

“Every race car towed to the racetrack requires a reliable hitch, and all engine builders, performance shops, and fans deserve the best towing experience as well,” said Jackie Ressa, president of Contingency Connection. “GEN-Y Hitch understands the importance of speaking to consumers on a localized level and Contingency Connection will connect GEN-Y directly to end users at the racetrack, in the stands, and in the engine and performance shops.”

Contingency Connection has been a motorsports-marketing platform in North America for 30 years providing an affordable approach for manufacturers to reach target end-users. The Racer Rewards program and Performance Shop Rewards program connect racers, fans, racetracks, engine builders, and performance ships with sponsors, manufacturers, and suppliers.

Contingency Connection racing includes: street, dirt, paved, drag, drift, speedboat, road course, motorcycle, drag & drive, and more.