Formula DRIFT & Alpinestars Announce Partnership

Formula DRIFT announces a partnership with Alpinestars as part of a multi-year relationship that will materialize through a number of initiatives.

Alpinestars will provide technical gear to the series staff, helping them to cope with extreme temperatures during long days working to bring the world’s top drift competition to fans around the country, the company stated.

Formula DRIFT will also offer fans a limited edition FD x Alpinestars apparel collection. The items will set to be available from the Formula DRIFT big rig in the paddock area at the opening round on the Streets of Long Beach on April 12-13.

Additionally, Alpinestars will attend a number of Formula DRIFT rounds including Long Beach, Road Atlanta and the Irwindale Finals. It will show and sell its regular range of motorsports merchandise as well as its technical gear designed and developed for motorsports.

“We’re excited to welcome a company with the pedigree of Alpinestars to the Formula DRIFT family,” said Ryan Sage, president of Formula DRIFT. “Competing at the highest level in everything from Formula 1 down, we’re grateful Alpinestars has recognized the stature of our series among the most extreme motorsports on the planet. We’re delighted the company is supporting our own staff and also showing its latest technology to our fans. A number of teams and drivers already wear Alpinestars equipment, and we’re certain that will increase once more see the advantages for themselves.

Established in 1963, Alpinestars has become the leading manufacturer of professional motorsports and motorcycle clothing, protection, high-performance apparel, and technical footwear. Alpinestars has been able to design and research under extreme conditions thanks to involvement in Formula 1, MotoGP, AMA Supercross and Motocross, NASCAR, and countless other top racing organizations. The company employs around 700 staff worldwide, including the United States.