Ford Set to Introduce New Mustang Next Month

Ford will introduce the next generation Mustang during a debut event on Sept. 14 as part of the company’s Detroit Auto Show activities, the automaker announced.

“Mustang is the world’s best-selling sports car because there’s one for everyone – from an EcoBoost convertible to 5-liter V8 GT fastback coupe,” said Jim Farley, president and chief executive officer, Ford Motor Company. “Now it’s time to for a new stampede of owners, fans and employees to welcome the next chapter in Mustang’s legacy – the seventh generation, which will be our best yet.”

Called The Stampede, the event will be held on Woodward Avenue at Hart Plaza on Sept. 14 and will feature the debut of the all-new, seventh-generation Mustang.

“When we conceived the idea of an indoor-outdoor Detroit Auto Show, The Stampede was the kind of event we hoped and believed was possible,” said Rod Alberts, executive director, Detroit Auto Show. “We are proud to support Ford with what will be an absolutely iconic milestone, celebrating the heritage and future of the Mustang, as well as the global mobility industry, right here in Detroit.”

Ahead of The Stampede, Ford is collaborating with America’s Automotive Trust and the Detroit Auto Show on a cross-country road trip with all six generations of Mustang called “The Drive Home.” Ford is expanding this annual road trip to the Detroit Auto Show by inviting and encouraging all Mustang owners and enthusiasts to join in on The Drive Home to The Stampede.

Kicking off on Sept. 6 at LeMay – America’s Car Museum in Tacoma, Washington – The Drive Home to The Stampede will cross nine states, plus more than a dozen stops. The final leg of the trip will see owners gather at Ford World Headquarters on Sept. 14 ahead of the reveal to parade together to The Stampede event.

Mustang owners interested in joining the Drive Home or attending The Stampede debut event in Hart Plaza can find more details and registration here.

“We are honored to partner with Ford for The Stampede, rallying Mustang enthusiasts across America to promote the reveal of the all-new Mustang,” said David Madeira, vice chairman of America’s Automotive Trust. “Our annual, cross-country road trip, The Drive Home, is a partnership with the Detroit Auto Show created specifically to celebrate America’s love affair with the automobile. And The Stampede, celebrating the iconic Mustang, epitomizes what The Drive Home to Detroit is all about.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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