FESPA’s World Wrap Masters Rebrands, Revamps Competition

Feb 3, 2020

FESPA’s vehicle wrapping competition World Wrap Masters will return with reinvigorated displays and a new scoring system to FESPA Global Print Expo 2020, taking place from March 24-27 at IFEMA in Madrid. The competition will take place in Hall 2 for the full duration of the event, where visitors will see a host of talented wrappers showcasing their wrapping skills whilst competing for the title of World Wrap Master 2020 champion.

March 24 and 25, up to 32 competitors will be competing in World Wrap Masters Europe, the last qualifying event in a series of competitions held across the world. Over the course of the two days, participants will be judged on their wrapping skills that will be put to the test during multiple timed sessions. The event will welcome experienced vehicle wrappers from countries across the globe, including Bulgaria, Czech Republic, Germany, Hungary, Italy, Russia, Spain, Sweden, Thailand and the United Kingdom.

On March 26 and 27, the winner of the European competition and three runners up will battle it out against the winners from previous World Wrap Masters contests that took place at FESPA Mexico 2019, FESPA Africa 2019, FESPA Eurasia 2019 and FESPA Brasil 2020, as well as competitions in Denmark, Finland, Russia and Japan. Competitors will be tasked with wrapping vehicles, as well as creative items that will be announced at the event to add an element of surprise. The World Wrap Masters Series Champion will be announced on March 27.

Both the World Wrap Masters European and Series Final competitions will be judged by a panel of leading wrap industry experts including: Kiss Lajos, head judge and two-time World Wrap Masters Champion, from Fixfolia, Hungary; Rainer Lorz, aka ‘The Car Wrap Trainer’ from Germany and newly appointed European lead for The Wrap Institute; and local judge Carlos Ruiz from the Alta Wrapping Academy in Spain. On the final afternoon of the event the judges will host individual wrapping demonstrations, giving attendees an invaluable opportunity to learn first-hand from some of the best in the wrap business. Demonstrations will explore a variety of materials and techniques, aiming to educate and inspire the audience.

FESPA have redesigned the World Wrap Masters feature with a new logo and design, which can be viewed at the Wrap Masters official website. Working closely with Ben Allen, a contemporary artist focusing on graffiti and pop art prints, the new look was developed to reflect the lively vehicle wrapping community. Visitors to World Wrap Masters 2020 will be able to see live graffiti art demonstrations from Ben Allen during the FESPA Global Print Expo 2020.