Fastco Acquires the ENVY Wheel Brand

Fastco Canada, a manufacturer and distributor of aftermarket alloy and steel wheels, announces the acquisition of the ENVY wheel brand, further expanding its portfolio of innovative, high-quality wheel solutions built for Canadian roads and conditions, company officials stated in a press release.

This acquisition reinforces Fastco’s position as a forward-thinking Canadian manufacturer, combining complementary design philosophies, advanced engineering, and a shared commitment to delivering unmatched value to dealers and customers across North America, noted the release.

“We are thrilled to welcome the ENVY wheel brand into the Groupe Touchette/Fastco family,” said Lee Chaplin, president of Fastco. “Both companies have always embraced change and innovation in this dynamic industry, and this acquisition reflects our ongoing strategy to adapt, grow, and provide our partners with even greater choice, quality and reliability, with wheels that are proudly designed and engineered in Canada.”

The Fastco & Groupe Touchette Umbrella

Groupe Touchette, which acquired Fastco in 2023, will remain the exclusive distributor of the ENVY wheel brand.

“Integrating ENVY under the Fastco and Groupe Touchette umbrella reinforces our collective vision of growth and leadership in the Canadian tire and wheel industry,” said Nicolas Touchette, co-owner and CEO of Groupe Touchette Inc. “Together, we are better positioned than ever to offer exceptional value, broaden our offering, and meet the evolving needs of our partners and customers across the country.”

Under Fastco’s ownership, the ENVY wheel brand will continue to deliver the style, quality and performance it is known for, the company said. Fastco will lead product development and strategic positioning, while Groupe Touchette will manage market deployment and customer support through its national infrastructure. The product line will include both alloy and steel wheels, giving dealers and customers a complete range of options.

According to Fastco, dealers and customers can expect:

• Access through Groupe Touchette’s nationwide distribution network
• Ongoing innovation with new designs and launches tailored to the Canadian market
• Enhanced fitment precision and expertise through FastFinder technology
• Seamless product availability and warranty support through Groupe Touchette
• A curated selection of ENVY alloy and steel wheels designed and engineered in Canada.

“Our mission has always been to fuel passion and performance with wheels that inspire,” added Chaplin. “This acquisition strengthens that mission, with products proudly designed and engineered in Canada for the Canadian driver.”