E3 Spark Plugs has expanded its partnership with NHRA.
E3 supports NHRA racing across all platforms as the association’s official spark plug and official ignition products through 2024.
Since its initial sponsorship, E3 has grown into one of the major marketing forces behind NHRA, while also bringing an entirely new line of racing ignition products to the sport, according to the company. E3’s patented DiamondFIRE Technology was introduced to NHRA racing in 2016 in the form of a new line of racing spark plugs.
“NHRA has been a win-win for E3 and for the racers that participate in our NHRA contingency program,” said Rob Fisher, E3 vice president of motorsports. “This extension of another three years to 2024 was an easy decision. Our goal is to support the NHRA racers, crews and fans by having a strong presence at events that fuel their passion for drag racing at its finest. We like the direction NHRA is heading with the evolution of programs like NHRA TV, Pro Mod drag racing, and Factory Stock just to name a few. Consequently, extending our contract underscores our commitment to the racers and fans.”