Distributor Group Launches New Remote Start Brand
The Elite Distributor Alliance (EDA) is partnering with Firstech to launch NuStart, a new brand of remote start solutions reserved exclusively for EDA members.
NuStart will feature a unique lineup of remote starter kits, ranging from traditional, analog systems to digital, web- programmable systems. Each remote starter kit will include two close-range remotes, and can be easily upgraded using any one of NuStart’s RF remote kits – all of which offer extended range and water-resistant remotes. Furthermore, NuStart’s digital remote start systems will support Firstech’s smartphone control solution, DroneMobile, according to EDA.
As part of the NuStart launch, EDA and Firstech are enforcing a strict policy against online sales of NuStart in order to preserve dealers’ profitability in the remote start category.
“Dealers need to be protected from online predatory pricing; installation services need to be valued; and technology needs to be packaged into remotes that look and feel great,” explains EDA Executive Director, Jim Warren.
Participating dealers will gain access to NuStart marketing materials and hands-on training by Firstech’s award- winning technical staff. Additionally, Firstech has developed a 6-foot tall free standing product displays to solidify NuStart’s brand presence in dealers’ stores. Dealers interested in learning more about NuStart can visit www.nustartauto.com/become-a-dealer.
