Directed Expands New England Sales Footprint

Directed has added Eben Sheldon and The Best Reps to its New England sales organization. Eben Sheldon, directed sales manager, will cover southern New England.

The Best Reps, led by principal John Ripley, will focus on Boston and northern New England. Sheldon has an extensive background in mobile electronics sales with experience in retail and car dealer channels. He has worked as sales manager at Directed during the past year and previously worked for Alpine Electronics, according to the company.

Ripley and his team at The Best Reps bring a wealth of expertise, knowledge and dedication to the customers in the New England area, having represented numerous mobile electronics brands in the territory for more than10 years, according to Directed. The Best Reps will improve Directed’s coverage, go-to-market execution and client service.

“I’m thrilled to upgrade my team in New England with Eben, John and The Best Reps,” said Al Fontane, Directed’s vice president of sales for the Eastern U.S. “We are now ideally positioned to bring all of Directed’s latest offerings-remote start and security, connected car, and our recently acquired Ignition Interlock business-to our great 12-Volt retail partners in New England. We’re primed for a fantastic selling season.”

For more information, contact Directed by emailing

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