DeatschWerks Added to AAM Group Line Card

The AAM Group has welcomed DeatschWerks as a supporting supplier partner, expanding access to high-performance fuel system solutions trusted by enthusiasts, racers and builders, company officials stated in a press release. With a comprehensive lineup of innovative fuel injectors, pumps and fuel system components, DeatschWerks strengthens The AAM Group’s ability to deliver premium performance products while supporting continued growth and innovation across the automotive aftermarket.

DeatschWerks built its reputation by introducing high-flow, drop-in fuel injectors before expanding into fuel pumps with the groundbreaking DW300, the first in-tank fuel pump to outperform the industry-standard 255 LPH benchmark, noted the release. Since then, the company has continuously expanded its portfolio with innovative products including in-line fuel pumps, modular surge tanks, conversion fuel rails, dual-stage fuel filters, ethanol-compatible fuel pressure regulators, billet aluminum pump modules and complete fuel system components.

At the core of DeatschWerks is a culture built around six guiding values that emphasize teamwork, accountability, innovation and customer focus, the company said. Guided by the belief that “Culture Eats Strategy,” the company empowers its employees to work collaboratively toward a shared mission: becoming the single source for performance fueling solutions while helping strengthen and advance the automotive aftermarket industry.

“At DeatschWerks, we’ve always believed that success is built on strong relationships, shared passion, and a commitment to helping enthusiasts achieve more from their vehicles. That’s why we’re excited for our new partnership with The AAM Group and its members,” said Mark Campbell, director of sales and marketing. “This partnership brings together two organizations dedicated to supporting the high-performance automotive community. Whether you’re building a street machine, drag-and-drive car, dedicated race car or anything in between, our goal is simple—to provide AAM members with industry-leading fuel system solutions and technical expertise.”

As a supplier partner of The AAM Group, DeaschWerks will now be featured across AAM’s suite of marketing programs and tools, including ReadyPosts, email marketing and more.

The AAM Group says this partnership expands opportunities for warehouse distributors and jobbers to access innovative performance fueling solutions while strengthening DeatschWerks’ reach throughout the aftermarket. Through The AAM Group’s marketing programs, sales resources and promotional materials, jobbers will be better equipped to showcase the DeatschWerks brand, connect with enthusiasts and drive continued growth across the industry.