CRC Industries Previews SEMA Show, AAPEX Booth Vehicles

CRC Industries will be hosting two project vehicles at its 2022 AAPEX and SEMA Show booths in Las Vegas, Nevada, the company announced.

The AAPEX booth will feature “Project Dentley”, a vehicle build with Clay Millican, IHRA Top Fuel drag racer, and Jeff Lutz, Street Outlaws star, honoring Millican’s late son. At SEMA, CRC will showcase a 1970 Oldsmobile 442, the company said.

Nicknamed “Dentley,” the Dodge Ram belonged to Clay and Donna Millican’s son, Dalton, who tragically passed away in a motorcycle accident at the age of 22. The truck earned the nickname “Dentley” because of all the bumps, dings, and nicks that Millican said, “a teenage boy driving a truck in the south will collect.” The Millicans kept the vehicle and chose to honor their son’s memory by restoring the truck, the family said.

Partnering with Lutz and his son, Jeffrey Lutz, the “Project Dentley” team has renewed and upgraded Dalton’s truck to honor his memory. Visitors to CRC’s AAPEX booth (#A3816) can see the truck in person and meet Millican and Lutz on Nov. 1, from 2:00 – 3:30 p.m. PST and Nov. 2, from 10 – 11:30 a.m. PST.

At the CRC SEMA booth (#24591), the company will showcase a remastered 1970 Oldsmobile 442 that was constructed by Thornton Muscle Cars. Featuring a rebuilt original 445 EFI Kit and a rebuilt original turbo 400 transmission, the Oldsmobile pumps out over 400 horsepower. The 442 sports a 2.5-inch stainless steel exhaust, upgraded ‘original look’ stereo system, and a rebuilt lower stance suspension wrapped in a Aegean Aqua paint job.

“We are so excited for all of our activities and unveilings at the AAPEX and SEMA shows this year,” noted Raquel Wenger, CRC Industries’ Director of Marketing, Americas. “Being able to help bring ‘Project Dentley’ to fruition has been a very meaningful experience for CRC, and we are also excited to show our customers and fans a number of product innovations that we will be showcasing in Las Vegas. We can’t wait to see everyone there!”

In addition to debuting the two project vehicles, CRC will offer product demonstrations of its CRC SmartWasher line of bioremediating, water-based parts washers, at both AAPEX and SEMA. Both booths will also feature the newly designed packaging for CRC Guaranteed to Pass Emissions System Cleaner and water-based CRC Evapo-Rust Heavy Duty Rust Remover as well as some CRC electrical and brake maintenance solutions.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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